2010-2011 Used Truck Market Upswing – Are You Ready?

(Excerpts from ”Fleet Predictions for the 2010 Calendar-Year” on Work Truck Online blog by Mike Antich)

Due to new emissions standards and higher fleet costs, companies are being forced to keep their equipment longer. The new diesel emissions standards have increased fleet acquisition costs since 2010-compliant diesel engines are more expensive then predecessor models. The increased costs average $6,000 - $10,000. In addition, factors such as the use of diesel exhaust fluid with selective catalytic reduction (SCR) systems and advanced exhaust gas recirculation (EGR) systems will play a large role in increased costs for years to come.”
“Long-term, a growing number of used-vehicle market observers predict a used-vehicle shortage in the 2011-2012 timeframe. They reason that if the new-vehicle market generates the used vehicles of tomorrow, there will be fewer used vehicles in the future. In addition, lease originations declined in 2008 and 2009, which means fewer off-lease units entering the wholesale market 36 months later. When demand exceeds supply, resale prices will rise.”

When the economy hits its stride in late 2010 or 2011 used truck dealers across the country will have an opportunity to make up for slumping truck sales and the struggles associated with the recent economic downturn. Used truck dealers need to be prepared in order to seize this opportunity. Now, more than ever, is the time to focus time and energy on maximizing your online exposure and plan an effective marketing strategy. Just having a truck dealer website is no longer good enough. Is your website reaching your target audience? Are all of your print media campaigns driving traffic to your dealership's website? Are you gaining organic (non-paid) search engine traffic? Does your website represent your truck dealership as a professional establishment? Are you keeping potential and recurring truck buying clients connected to your website?

One question remains. Are you ready? There is going to be a used truck shortage. Many used trucks are already going to the California market - forced there by the current emission laws. The big rental, leasing and hauling companies are already positioning themselves. These companies are putting forth major initiatives to remarket and liquidate their off-lease fleets and they will be competing in the same online arena as you, the used truck dealer. iManPro can help you by forging a strong foundation for you to manage and distribute your used truck inventory online.

 Be Ready.
http://www.imanpro.com/